What I changed (concise actions)

Smart Channel Mix
Search (branded + non-brand), Shopping, Dynamic Remarketing

Feed Optimization
Title refinement + GTIN completion + image audits → higher query match & CTR

SKU-Level Profit Control
Bid up profitable SKUs + restrict spend on low-margin items

Audience Prioritization
High-intent in-market + custom intent + remarketing > broad

Conversion Lift
Checkout simplification + trust badges → +18% add-to-cart uplift (A/B tested)

Tracking Accuracy
Enhanced e-commerce + multi-event validation via GA4

Key Learnings & Opportunities

Room to scale with incremental budget while staying above 6× ROAS

Creative differentiation: UGC-style product demos → +CTR expected

Cross-border expansion: Sweden/Denmark offer CPCs < Norway (lower cost growth potential)

Audience lifecycle: Email remarketing + loyalty integration → higher AOV & LTV

The machine is scalable — the economics are proven.

Hiring/evaluation highlights

Strong ROAS discipline while scaling aggressively

Demonstrated profit-safe bidding at SKU level (not just top-line ROAS)

Hands-on feed engineering & CRO for real commercial lift

Clear storytelling: Translating data → revenue outcomes

Immediate impact & narrative

Within 8 weeks, the account moved from static brand awareness to a profit-driven growth engine:

6-figure revenue achieved on modest budget

Profitable scale without sacrificing ROAS

Account now in position for repeatable growth with minimal risk

Proved early that profitable scaling is possible → unlocked C-suite confidence to invest more.